Gabrielle Kassel CV
Fitness Journalist
June 2015 - Present
Freelance Journalist
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Writes research-backed, SEO-optimized fitness health articles for brands such as Greatist, Health, Livestrong, Women's Health, Men's Health, Well + Good, and more.
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Pitches research-based stories about CrossFit, strength training, and nutrition.
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Crafts compelling copy, heds and deks, and sources images, as part of an editorial content package.
Feb 2017 - Mar 2020
ICE NYC CrossFit Coach + Content Creator
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Pitched stories for all the sire sections including fuel, train, news, and community.
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Wrote 2-3 articles per week and edited stories as needed.
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Worked closely with fitness coaches to write marketing content relevant to athletes needs.
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Ran Instagram @ice.nyc complete with funny and inspiring quotes and captions.
May 2017 - Feb 2018
Tough Mudder Content Creator
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Wrote all partnership blog posts for brands such as Nexcare, Vega, Alfac, and Country Archer.
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Brainstormed and wrote evergreen content related to fuel, training, and life for their blog.
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Wrote social copy for partnership Instagram, Twitter, and Facebook posts.
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Produced and updated website with clean copy to keep the landing page fresh, on-brand, and engaging..
Jun 2017- Dec 2018
Fitt Local Contributor
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Produced content that connects the health-minded millennials of NYC to their local health and fitness community
Apr 2018 - Dec 2018
Well + Good Temp Writer
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Wrote and pitched original stories on health topics including CrossFit, sleep, nutrition, healthy eating, and more.
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Kept finger on pulse of the health and nutrition space in order to spot new trends before they hit big.
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Worked closely with W+G digital team on creative ways to bridge social and digital content.
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Attended events and desksides to gather intel for content creation
June 2015 - Present
Freelance writer
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Writes research-backed, SEO-optimized sexual health articles for brands such as Cosmopolitan, Greatist, Healthline, Shape, Women's Health, Well + Good, and more.
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Pitches research-based stories about sexual health, pleasure, sex-tech, mental health, LGTBQ+ issues, and more..
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Crafts compelling copy, heds and deks, and sources images, as part of an editorial content package
2020 - Present
Podcast Co-Host
• Co-Host of Bad in Bed podcast.
• A podcast about advocating sex education for everyone.
• Showcasing popular sex toy brands via sponsored brand deals.
• Currently Sponsored by Fun Factory
July 2018 - Present
Sex Toy Influencer
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Works with sex toy brands like Fun Factory, Dame, Lorals, Cute Little Fuckers, and Le Wand to bring educational content to social platforms like Instagram and TikTok.
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Creates educational and engaging video reviews.
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Providing free sex education on my social media to make it accessible to everyone!
December 2019 - January 2020
Copywriter for Lovers
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Wrote copy for "Lover profiles" for intimacy and relationship app, Lover: Science of Healthy Sex.
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Edited copy for website
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Wrote blurbs for quiz results
Aug 2020 - Dec 2020
Sex Educator for Hello Cake
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Test-drove a program called, "Text-a-Sexpert" that allowed customers to ask sex educators (like me!!) their questions.
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The program ran for four months. I answered questions like. "How do I help my partner feel desired when my libido is MIA?" and "What tips do you have for first-time anal play?"
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Wrote sex educational guides for their website
Sex Educator
Education
New York University Summer Publishing Institute. New York, NY.
• Graduate Certificate in Publishing
Smith College. Northampton, MA.
• Bachelor of Arts, Double Major in Study of Women & Gender and English, GPA 3.80
Sex Education
Sex Coach U, Certified Sex Educator (CSE)
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Currently pursuing, expected graduation March 2022.
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Comprises over 250 hours of training in sexology, co-active coaching, and business and marketing skills
Activities + Skills
Fitness + Athletic Achievements + Certifications
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Certified CrossFit Trainer; CrossFit Coach at ICE NYC; locally competitive CrossFit athlete.
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Maine Marathon Finisher. Tough Mudder Finisher. Rugged Maniac Finisher.
Relevant Skills + Interests
MS Word Excel Publisher Email PowerPoint Outlook Google Applications WIX Squarespace Drupal lnstagram Tumblr WordPress Facebook Pinterest Twitter Snapchat Google+