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Gabrielle Kassel CV

Fitness Journalist

June 2015 - Present

Freelance Journalist

  • Writes research-backed, SEO-optimized fitness health articles for brands such as Greatist, Health, Livestrong, Women's Health, Men's Health, Well + Good, and more.

  • Pitches research-based stories about CrossFit, strength training, and nutrition.

  • Crafts compelling copy, heds and deks, and sources images, as part of an editorial content package.

Feb 2017 - Mar 2020

ICE NYC CrossFit Coach + Content Creator

  • Pitched stories for all the sire sections including fuel, train, news, and community.

  • Wrote 2-3 articles per week and edited stories as needed.

  • Worked closely with fitness coaches to write marketing content relevant to athletes needs.

  • Ran Instagram complete with funny and inspiring quotes and captions.

May 2017 - Feb 2018

Tough Mudder Content Creator

  • Wrote all partnership blog posts for brands such as Nexcare, Vega, Alfac, and Country Archer.

  • Brainstormed and wrote evergreen content related to fuel, training, and life for their blog.

  • Wrote social copy for partnership Instagram, Twitter, and Facebook posts.

  • Produced and updated website with clean copy to keep the landing page fresh, on-brand, and engaging..

Jun 2017- Dec 2018

Fitt Local Contributor

  • Produced content that connects the health-minded millennials of NYC to their local health and fitness community

Apr 2018 - Dec 2018

Well + Good Temp Writer

  • Wrote and pitched original stories on health topics including CrossFit, sleep, nutrition, healthy eating, and more.

  • Kept finger on pulse of the health and nutrition space in order to spot new trends before they hit big.

  • Worked closely with W+G digital team on creative ways to bridge social and digital content.

  • Attended events and desksides to gather intel for content creation

June 2015 - Present

Freelance writer

  • Writes research-backed, SEO-optimized sexual health articles for brands such as Cosmopolitan, Greatist, Healthline, Shape, Women's Health, Well + Good, and more.

  • Pitches research-based stories about sexual health, pleasure, sex-tech, mental health, LGTBQ+ issues, and more..

  • Crafts compelling copy, heds and deks, and sources images, as part of an editorial content package

2020 - Present

Podcast Co-Host

• Co-Host of Bad in Bed podcast.
• A podcast about advocating sex education for everyone.
• Showcasing popular sex toy brands via sponsored brand deals.

• Currently Sponsored by Fun Factory

July 2018 - Present

Sex Toy Influencer

  • Works with sex toy brands like Fun Factory, Dame, Lorals, Cute Little Fuckers, and Le Wand to bring educational content to social platforms like Instagram and TikTok.

  • Creates educational and engaging video reviews.

  • Providing free sex education on my social media to make it accessible to everyone!

December 2019 - January 2020

Copywriter for Lovers

  • Wrote copy for "Lover profiles" for intimacy and relationship app, Lover: Science of Healthy Sex.

  • Edited copy for website

  • Wrote blurbs for quiz results

Aug 2020 - Dec 2020

Sex Educator for Hello Cake

  • Test-drove a program called, "Text-a-Sexpert" that allowed customers to ask sex educators (like me!!) their questions.

  • The program ran for four months. I answered questions like. "How do I help my partner feel desired when my libido is MIA?" and "What tips do you have for first-time anal play?"

  • Wrote sex educational guides for their website

Sex Educator


New York University Summer Publishing Institute. New York, NY.

• Graduate Certificate in Publishing

Smith College. Northampton, MA.

• Bachelor of Arts, Double Major in Study of Women & Gender and English, GPA 3.80

Sex Education

Sex Coach U, Certified Sex Educator (CSE)

  • Currently pursuing, expected graduation March 2022.

  • Comprises over 250 hours of training in sexology, co-active coaching, and business and marketing skills

Activities + Skills

Fitness + Athletic Achievements + Certifications

  • Certified CrossFit Trainer; CrossFit Coach at ICE NYC; locally competitive CrossFit athlete.

  • Maine Marathon Finisher. Tough Mudder Finisher. Rugged Maniac Finisher.

Relevant Skills + Interests

 MS Word   Excel    Publisher    Email   PowerPoint   Outlook  Google   Applications  WIX   Squarespace   Drupal   lnstagram   Tumblr    WordPress    Facebook    Pinterest   Twitter   Snapchat   Google+ 

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