Gabrielle Kassel CV

Fitness Journalist

June 2015 - Present

Freelance Journalist

Writes research-backed, SEO-optimized fitness health articles for brands such as Greatist, Health, Livestrong, Women's Health, Men's Health, Well + Good, and more.
Pitches research-based stories about CrossFit, strength training, and nutrition.
Crafts compelling copy, heds and deks, and sources images, as part of an editorial content package.

Feb 2017 - Mar 2020

ICE NYC CrossFit Coach + Content Creator

Pitched stories for all the sire sections including fuel, train, news, and community.
Wrote 2-3 articles per week and edited stories as needed.
Worked closely with fitness coaches to write marketing content relevant to athletes needs.
Ran Instagram @ice.nyc complete with funny and inspiring quotes and captions.

May 2017 - Feb 2018

Tough Mudder Content Creator

Wrote all partnership blog posts for brands such as Nexcare, Vega, Alfac, and Country Archer.
Brainstormed and wrote evergreen content related to fuel, training, and life for their blog.
Wrote social copy for partnership Instagram, Twitter, and Facebook posts.
Produced and updated website with clean copy to keep the landing page fresh, on-brand, and engaging..

Jun 2017- Dec 2018

Fitt Local Contributor

Produced content that connects the health-minded millennials of NYC to their local health and fitness community

Apr 2018 - Dec 2018

Well + Good Temp Writer

Wrote and pitched original stories on health topics including CrossFit, sleep, nutrition, healthy eating, and more.
Kept finger on pulse of the health and nutrition space in order to spot new trends before they hit big.
Worked closely with W+G digital team on creative ways to bridge social and digital content.
Attended events and desksides to gather intel for content creation

June 2015 - Present

Freelance writer

Writes research-backed, SEO-optimized sexual health articles for brands such as Cosmopolitan, Greatist, Healthline, Shape, Women's Health, Well + Good, and more.
Pitches research-based stories about sexual health, pleasure, sex-tech, mental health, LGTBQ+ issues, and more..
Crafts compelling copy, heds and deks, and sources images, as part of an editorial content package

2020 - Present

Podcast Co-Host

• Co-Host of Bad in Bed podcast.
• A podcast about advocating sex education for everyone.
• Showcasing popular sex toy brands via sponsored brand deals.

• Currently Sponsored by Fun Factory

July 2018 - Present

Sex Toy Influencer

Works with sex toy brands like Fun Factory, Dame, Lorals, Cute Little Fuckers, and Le Wand to bring educational content to social platforms like Instagram and TikTok.
Creates educational and engaging video reviews.
Providing free sex education on my social media to make it accessible to everyone!

December 2019 - January 2020

Copywriter for Lovers

Wrote copy for "Lover profiles" for intimacy and relationship app, Lover: Science of Healthy Sex.
Edited copy for website
Wrote blurbs for quiz results

Aug 2020 - Dec 2020

Sex Educator for Hello Cake

Test-drove a program called, "Text-a-Sexpert" that allowed customers to ask sex educators (like me!!) their questions.
The program ran for four months. I answered questions like. "How do I help my partner feel desired when my libido is MIA?" and "What tips do you have for first-time anal play?"
Wrote sex educational guides for their website

Sex Educator

Education

New York University Summer Publishing Institute. New York, NY.

• Graduate Certificate in Publishing

Smith College. Northampton, MA.

• Bachelor of Arts, Double Major in Study of Women & Gender and English, GPA 3.80

Sex Education

Sex Coach U, Certified Sex Educator (CSE)

Currently pursuing, expected graduation March 2022.
Comprises over 250 hours of training in sexology, co-active coaching, and business and marketing skills

Activities + Skills

Fitness + Athletic Achievements + Certifications

Certified CrossFit Trainer; CrossFit Coach at ICE NYC; locally competitive CrossFit athlete.
Maine Marathon Finisher. Tough Mudder Finisher. Rugged Maniac Finisher.

Relevant Skills + Interests