Gabrielle Kassel CV
Work Experience
September 2014 - Present
Freelance Journalist, Remote.
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Writes SEO-optimized, fitness, wellness, and sexual health articles weekly for brands such as Livestrong, Well & Good,
Cosmo, Health, Women's Health, Healthline, Shape, Greatist, Tough Mudder, Spartan Life, and more.
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Pitches timely and research-based stories about (strength) training, sexual health and sex tech, sleep, nutrition, and queer issues.
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Conducts interviews with industry experts, including top athletes and coaches.
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Crafts compelling copy, heds, and deks and sources images, as part of an editorial content package.
April 2018 - December 2018
Well + Good, Temp Writer. New York, NY.
• Wrote and pitched original stories on topics like fitness, mental health, nutrition, sex & relationships, and hormones.
• Kept finger on the pulse of the health and nutrition space in order to spot new trends before they hit big.
• Worked closely with W+G digital team on creative ways to bridge social and digital content.
• Attended events and desk-sides to gather intel for content creation.
February 2017 - Present
ICE NYC, Social Media Editor. New York, NY.
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Developed and continuously updates social media strategy across social media platforms.
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Designed social posts and wrote promotional copy to ICE NYC's social channels to increase brand awareness.
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Used photo editing software to crop, edit, and add logos to photos and videos as needed.
September 2016 - February 2017
Women's Health Magazine, Online Editorial Intern/Temp. New York, NY.
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Wrote social posts and promotional copy for all social channels, including Facebook, Twitter, Google+, and Pinterest.
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Ran Instagram; posted images and captions in line with the ethos of the Women’s Health brand.
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Used Google Analytics, Chartbeat and CrowdTangle to understand how posts on various platforms perform for our audience
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and communicates insights to editorial team while producing new content in order to optimize content.
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Utilized best SEO practices to increase viral potential.
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Worked closely with online editors in supportive capacity and provided research assistance to the online editorial team.
Education
New York University Summer Publishing Institute. New York, NY.
• Graduate Certificate in Publishing
Smith College. Northampton, MA.
• Bachelor of Arts, Double Major in Study of Women & Gender and English, GPA 3.80
Sex Education
Sex Coach U, Certified Sex Educator (CSE)
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Currently pursuing, expected graduation March 2022.
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Comprises over 250 hours of training in sexology, co-active coaching, and business and marketing skills
Activities + Skills
Fitness + Athletic Achievements + Certifications
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Certified CrossFit Trainer; CrossFit Coach at ICE NYC; locally competitive CrossFit athlete.
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Maine Marathon Finisher. Tough Mudder Finisher. Rugged Maniac Finisher.
Relevant Skills + Interests
MS Word Excel Publisher Email PowerPoint Outlook Google Applications WIX Squarespace Drupal lnstagram Tumblr WordPress Facebook Pinterest Twitter Snapchat Google+