Gabrielle Kassel CV

Work Experience

September 2014 - Present

Freelance Fitness & Wellness Writer, Remote.

  • Writes 10+ SEO-optimized, fitness, wellness, and sexual health articles weekly for brands such as Livestrong, Well & Good,

    Cosmo, Health, Women's Health, Healthline, Shape, Greatist, Tough Mudder, Spartan Life, and more.

  • Contributes written and video content to CrossFit-specific publications like Morning Chalk Up, The WOD Life, and BarBend.

  • Pitches timely and research-based stories about (strength) training, sexual health and sex tech, sleep, nutrition, and queer issues.

  • Conducts interviews with industry experts, including top athletes and coaches.

  • Crafts compelling copy, heds, and deks and sources images, as part of an editorial content package.

  • Attends fitness- and health-related events, desk-sides, and appointments.

April 2018 - December 2018

Well + Good, Temp Writer. New York, NY.

• Wrote and pitched original stories on topics like fitness, mental health, nutrition, sex & relationships, and hormones.
• Kept finger on the pulse of the health and nutrition space in order to spot new trends before they hit big.
• Worked closely with W+G digital team on creative ways to bridge social and digital content.

• Attended events and desk-sides to gather intel for content creation.

June 2017 - February 2018

Tough Mudder Headquarters, Content Creator. Brooklyn, NY.

  • Managed freelance writers and created editorial calendar.

  • Produced and updated website with clean copy to keep the landing page fresh, on-brand, and engaging.

  • Wrote all partnership blog posts for brands such as Nexcare, Vega, Aflac and Country Archer.

  • Wrote social copy for partnership Instagram, Twitter, and Facebook posts.

  • Worked with Social Media Editor to report monthly traffic metrics to Head of Content Marketing.

February 2017 - Present

ICE NYC, Social Media Editor. New York, NY.

  • Developed and continuously updates social media strategy across social media platforms.

  • Designed social posts and wrote promotional copy to ICE NYC's social channels to increase brand awareness.

  • Used photo editing software to crop, edit, and add logos to photos and videos as needed.

September 2016 - February 2017

Women's Health Magazine, Online Editorial Intern/Temp. New York, NY.

  • Wrote social posts and promotional copy for all social channels, including Facebook, Twitter, Google+, and Pinterest.

  • Ran Instagram; posted images and captions in line with the ethos of the Women’s Health brand.

  • Used Google Analytics, Chartbeat and CrowdTangle to understand how posts on various platforms perform for our audience

  • and communicates insights to editorial team while producing new content in order to optimize content.

  • Utilized best SEO practices to increase viral potential.

  • Worked closely with online editors in supportive capacity and provided research assistance to the online editorial team.

Education

Completed July 2016

New York University Summer Publishing Institute. New York, NY.

• Graduate Certificate in Publishing

Graduated May 2016, GPA: 3.80

Smith College. Northampton, MA.

• Bachelor of Arts, Double Major in Study of Women & Gender and English

Activities + Skills

Fitness + Athletic Achievements + Certifications

  • Certified CrossFit Trainer; CrossFit Coach at ICE NYC; locally competitive CrossFit athlete.

  • Maine Marathon Finisher. Tough Mudder Finisher. Rugged Maniac Finisher.

Relevant Skills + Interests

 MS Word   Excel    Publisher    Email   PowerPoint   Outlook  Google   Applications  WIX   Squarespace   Drupal   lnstagram   Tumblr    WordPress    Facebook    Pinterest   Twitter   Snapchat   Google+ 

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