Gabrielle Kassel CV
September 2014 - Present
Freelance Journalist, Remote.
Writes SEO-optimized, fitness, wellness, and sexual health articles weekly for brands such as Livestrong, Well & Good,
Cosmo, Health, Women's Health, Healthline, Shape, Greatist, Tough Mudder, Spartan Life, and more.
Pitches timely and research-based stories about (strength) training, sexual health and sex tech, sleep, nutrition, and queer issues.
Conducts interviews with industry experts, including top athletes and coaches.
Crafts compelling copy, heds, and deks and sources images, as part of an editorial content package.
April 2018 - December 2018
Well + Good, Temp Writer. New York, NY.
• Wrote and pitched original stories on topics like fitness, mental health, nutrition, sex & relationships, and hormones.
• Kept finger on the pulse of the health and nutrition space in order to spot new trends before they hit big.
• Worked closely with W+G digital team on creative ways to bridge social and digital content.
• Attended events and desk-sides to gather intel for content creation.
February 2017 - Present
ICE NYC, Social Media Editor. New York, NY.
Developed and continuously updates social media strategy across social media platforms.
Designed social posts and wrote promotional copy to ICE NYC's social channels to increase brand awareness.
Used photo editing software to crop, edit, and add logos to photos and videos as needed.
September 2016 - February 2017
Women's Health Magazine, Online Editorial Intern/Temp. New York, NY.
Wrote social posts and promotional copy for all social channels, including Facebook, Twitter, Google+, and Pinterest.
Ran Instagram; posted images and captions in line with the ethos of the Women’s Health brand.
Used Google Analytics, Chartbeat and CrowdTangle to understand how posts on various platforms perform for our audience
and communicates insights to editorial team while producing new content in order to optimize content.
Utilized best SEO practices to increase viral potential.
Worked closely with online editors in supportive capacity and provided research assistance to the online editorial team.
New York University Summer Publishing Institute. New York, NY.
• Graduate Certificate in Publishing
Smith College. Northampton, MA.
• Bachelor of Arts, Double Major in Study of Women & Gender and English, GPA 3.80
Sex Coach U, Certified Sex Educator (CSE)
Currently pursuing, expected graduation March 2022.
Comprises over 250 hours of training in sexology, co-active coaching, and business and marketing skills
Activities + Skills
Fitness + Athletic Achievements + Certifications
Certified CrossFit Trainer; CrossFit Coach at ICE NYC; locally competitive CrossFit athlete.
Maine Marathon Finisher. Tough Mudder Finisher. Rugged Maniac Finisher.
Relevant Skills + Interests
MS Word Excel Publisher Email PowerPoint Outlook Google Applications WIX Squarespace Drupal lnstagram Tumblr WordPress Facebook Pinterest Twitter Snapchat Google+