Gabrielle Kassel CV

Work Experience

September 2014 - Present

Freelance Journalist, Remote.

  • Writes SEO-optimized, fitness, wellness, and sexual health articles weekly for brands such as Livestrong, Well & Good,

    Cosmo, Health, Women's Health, Healthline, Shape, Greatist, Tough Mudder, Spartan Life, and more.

  • Pitches timely and research-based stories about (strength) training, sexual health and sex tech, sleep, nutrition, and queer issues.

  • Conducts interviews with industry experts, including top athletes and coaches.

  • Crafts compelling copy, heds, and deks and sources images, as part of an editorial content package.

April 2018 - December 2018

Well + Good, Temp Writer. New York, NY.

• Wrote and pitched original stories on topics like fitness, mental health, nutrition, sex & relationships, and hormones.
• Kept finger on the pulse of the health and nutrition space in order to spot new trends before they hit big.
• Worked closely with W+G digital team on creative ways to bridge social and digital content.

• Attended events and desk-sides to gather intel for content creation.

February 2017 - Present

ICE NYC, Social Media Editor. New York, NY.

  • Developed and continuously updates social media strategy across social media platforms.

  • Designed social posts and wrote promotional copy to ICE NYC's social channels to increase brand awareness.

  • Used photo editing software to crop, edit, and add logos to photos and videos as needed.

September 2016 - February 2017

Women's Health Magazine, Online Editorial Intern/Temp. New York, NY.

  • Wrote social posts and promotional copy for all social channels, including Facebook, Twitter, Google+, and Pinterest.

  • Ran Instagram; posted images and captions in line with the ethos of the Women’s Health brand.

  • Used Google Analytics, Chartbeat and CrowdTangle to understand how posts on various platforms perform for our audience

  • and communicates insights to editorial team while producing new content in order to optimize content.

  • Utilized best SEO practices to increase viral potential.

  • Worked closely with online editors in supportive capacity and provided research assistance to the online editorial team.

Education

New York University Summer Publishing Institute. New York, NY.

• Graduate Certificate in Publishing

Smith College. Northampton, MA.

• Bachelor of Arts, Double Major in Study of Women & Gender and English, GPA 3.80

Sex Education

Sex Coach U, Certified Sex Educator (CSE)

  • Currently pursuing, expected graduation March 2022.

  • Comprises over 250 hours of training in sexology, co-active coaching, and business and marketing skills

Activities + Skills

Fitness + Athletic Achievements + Certifications

  • Certified CrossFit Trainer; CrossFit Coach at ICE NYC; locally competitive CrossFit athlete.

  • Maine Marathon Finisher. Tough Mudder Finisher. Rugged Maniac Finisher.

Relevant Skills + Interests

 MS Word   Excel    Publisher    Email   PowerPoint   Outlook  Google   Applications  WIX   Squarespace   Drupal   lnstagram   Tumblr    WordPress    Facebook    Pinterest   Twitter   Snapchat   Google+